Vyapar Niti: The Art of Business and Innovation – Workshop
With the aim of developing entrepreneurial thinking among students, the Ishan Institute of Management and Technology organized a 10-session workshop titled "Vyapar Niti: The Art of Business and Innovation" from 4th October 2024 to 3rd April 2025. The workshop was conducted in 10 sessions and involved selected students from B.Com, B.Com (Hons.), BBA and BA LLB programmes. Out of more than 100 student applicants, 30 students were selected based on their startup ideas and divided into 6 teams of 5 members each.
Learning Experience and Core Concepts
Students were introduced to both theoretical concepts and practical aspects of business through interactive sessions and real-life case studies. These sessions helped them understand how businesses function and grow, while encouraging them to actively participate, ask questions and clear their doubts.
Along with this, students worked in teams to develop their startup ideas. They focused on improving their concepts, conducting basic market analysis, planning their approach and practicing effective communication and presentation skills. Group discussions and brainstorming sessions helped them think creatively and collaborate in a structured manner.
The key concepts covered during the workshop included:
- Idea generation and validation
- Market research and understanding customer needs
- Branding and positioning of a business
- Basics of finance and costing
- Business models and licensing fundamentals
- Team building, leadership and networking
Student Work, Presentations and Feedback
Throughout the workshop, students actively participated in team-based activities and worked on refining their business ideas. The collaborative environment allowed them to share thoughts, exchange feedback and build practical understanding.
The workshop concluded with final pitch presentations, where each team presented their business idea, concept, business model and execution plan. These presentations reflected their learning and the work done during the sessions.
Speakers and coordinators evaluated the presentations and provided constructive feedback, helping students understand how to improve their ideas, strengthen their concepts and present them more effectively.
Key Takeaways
- Developed entrepreneurial thinking among students through practical exposure.
- Strengthened skills in idea generation, validation and market research.
- Built understanding of key business areas like branding, finance and business models.
- Enhanced teamwork, leadership and communication skills.
- Enabled effective application of learning through final pitch presentations.
